Are your job ads attracting underrepresented talent?

Subtle changes to job advertisements can dramatically increase or decrease engagement from diverse talent groups. Research from Openreach shows women were 50% less likely to consider roles containing language with coded gender bias - words or phrases perceived as oriented to men. In contrast, when presented with gender-inclusive job advertisements, interest increased by more than 200%. 

For this SearchHR article, Carolyn Heinze interviewed me on ways to develop more inclusive job advertisements that encourage talent from the broadest range of backgrounds to apply.